We set up bespoke showrooms so that brands can present their new collections in the best possible setting. We provide in-house visuals at the Factory or design a dedicated and individually customised environment together with the customer.
We interact closely with brands from a partnership perspective, actively participating in their corporate activities and sales meetings, to convey their distribution strategies and new collection concepts to buyers.
At the same time, we constantly provide companies with data and feedback from the market, keeping pace with the needs of the industry. We have the necessary tools to provide accurate data, sorted and processed simply and clearly, so that it becomes a significant element in the choices and strategic perspectives of our customers.
Thanks to a constant exchange of ideas, we help customers select the most appropriate collections and plan the best choice for their points of sale. We base this on the in-depth analyses we have conducted personally on the brands and the projections of their economic and stylistic trajectories.
In an ongoing relationship with the customer, it is essential to consider sales as just one of the stages in a circular process, not as the ultimate goal. We pursue this service by offering an impeccable aftersales service, making direct and reliable contact available to buyers.
We support companies in implementing territorial coverage that is consistent with their strategy. We know the territories in detail as we spend a lot of time on the market, carrying out detailed and constant prospecting, before and after every season.
Our sales back office actively works on administrative and reporting functions, efficiently facilitating communication between the company, customers and the sales team. Its activities include all phases of orderbook management, as well as credit blocks and logistical situations. We also operate with dedicated back offices focused on special projects.
We deliver tailor-made consulting services related to digital, editorial and in-store communication. Our expertise enables us to handle them in-house or to outsource the project to a team of high-profile external partners, carefully selected during our decades of activity in the sector.
To complement the various market requirements, WFYLAB was created as a research and development container for the Wivian’s Factory group
Wfylab
WFYLAB operates as a Master Agency, a role that enables it to act as a central point of reference for companies interested in expanding their presence on both the national and international markets. Thanks to collaboration with a network of strategically distributed partner showrooms, WFYLAB is able to offer widespread coverage, simplifying the expansion process for companies offering them the possibility to interface with a single contact based in Milan.
WFYLAB carefully selects emerging brands with strong development potential on the national and international high-end markets. It is an extremely dynamic laboratory staffed by a talented group of professionals working within a platform that explores and develops every business opportunity with a view to boosting brand growth, becoming, to all intents and purposes, a supporting partner in order to shape what’s next.
brands
Men, women, children, accessories, shoes.
total sq. metres of premises
Milan, Turin, Chiavari, Cagliari, Padua.
experts
Brand managers, specialised sales representatives, customer service, back office.
Clients
